Pure recognised a LEADER by Gartner 4 Years in a Row for Solid-State Arrays

Fri, Aug 11 2017 | Author: PT. Central Data Technology

Within the next 12 months, solid-state arrays will improve in performance by a factor of 10, and double in density and cost-effectiveness, therefore changing the dynamics of the storage market. This Magic Quadrant will help IT leaders better understand SSA vendors' positioning in the market. By 2021, 50% of data centers will use SSAs for high-performance computing and big data workloads, up from less than 10% today.


Considering the disruptive nature of solid-state arrays (SSAs) and their impact on the general-purpose external-controller-based (ECB) disk storage market, Gartner has elected to report only on vendors that qualify as an SSA vendor. We do not consider solid-state drive (SSD)-only general-purpose disk array configurations in this research. To meet our inclusion criteria, SSA vendors must have a dedicated model and name for an SSA, generally available by 4 March 2017, and the product cannot be configured with hard-disk drives (HDDs) at any time. These systems typically (but do not always) include an OS and data management software optimized for solid-state technology.


A vendor's position on the Magic Quadrant should not be equated with its product's attractiveness or suitability for every client's requirements. If a particular solution better fits your needs, has the appropriate support capabilities and is attractively priced, then it is perfectly acceptable to acquire solutions from vendors within any quadrant.


Pure Storage had a vision and a plan to move SSAs into new market segments and create a broader product portfolio, and it has successfully achieved its goal. Over the past year, the FlashArray//M series has increased its maximum raw storage capacity to 474TB. Within the same period, Pure Storage announced a new low-latency all-NVMe FlashArray//X series SSA and delivered a new file storage array called FlashBlade. Even though FlashBlade is a file protocol array, it has and will cause competitive disruption in the high-performance computing (HPC) file array market segment. As flash costs continue to lower, Pure Storage will disrupt the file and object storage market in the same way that the Pure Storage block protocol storage arrays disrupted the traditional hybrid array market by offering storage that is easier to purchase, own and upgrade, and that is faster, smaller and simpler to use.

Pure Storage has grown its business, but is still not profitable. Nevertheless, a growing partnership with Cisco, which involves Pure Storage providing the storage for converged system solutions and competitive trade-in schemes, such as the EMC XtremIO Rescue and storage-as-a-service programs, will help Pure Storage to get into more solution-oriented accounts. These partnerships and offerings also enable Pure Storage to grow and compete in projects that were previously inaccessible. Customer satisfaction in terms of product quality, usability and support remains relatively high compared within the SSA market.


  • Pure Storage continues to develop its ease of purchase and ownership programs with the Evergreen Storage Gold support and upgrade program.
  • Customers do not require forklift upgrades to move to new FlashArray//M arrays, as the array controllers can be dynamically upgraded, systems are NVMe-ready and SSD storage can be upgraded with mixed capacities.
  • Pure Storage has shown that it can develop new products such as the FlashBlade and has maintained its cadence of gaining mind share in the market by expanding solid-state array use cases.


Many IT departments are still moving to their first solid-state array, while the products and technology improvements change faster than customers can adapt their storage infrastructures. SSA development and change continue at a very fast rate. The ability of SSAs to share data between many applications and servers without the requirement to move data or storage, or to create islands of isolated storage, has improved data center agility. Software costs and complexity are reduced as vendors have integrated software-defined storage administration orchestration and provisioning within the features of their storage array's controller software, thereby virtualizing, disaggregating and decoupling storage from the server layer. This also makes the three-year server replacement life cycle task simpler. With SSAs being kept for seven years, with all software features included, customers need to spend less time and money on SDS server migration projects and moving data between integrated systems. Modern licensing schemes, compared with legacy and traditional server-based software licensing methods, make these features simpler to acquire, upgrade and maintain over several years without the need to replace and patch the server software.