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Gartner Names Pure Storage a Leader in Solid-State Arrays 3 Years in a Row

Mon, Aug 29 2016 | Author: PT. Central Data Technology

The Gartner Magic Quadrant for Solid-State Arrays is the definitive independent ranking. For the third year, Pure Storage has been named a leader. Pure is furthest along the “Completeness of Vision” axis in the Gartner Magic Quadrant, validating that our innovation strategy aligns with the evolution of the storage market.

Pure Storage continues to execute well on its vision of software-led solid-state arrays that leverage off-the-shelf cost-effective hardware components, providing cost-effective SSAs that are simple to upgrade and maintain compared to traditional storage array forklift upgrade paths. Through creative marketing programs and targeted competitive campaigns, Pure Storage continues to achieve high customer awareness and to challenge the large storage behemoths by making it easy for customers to buy and own its products. The redesigned hardware in the FlashArray//m series replaced the older FA-400 series, with a new low-capacity and lower-cost FlashArray//m10 finally replacing the smallest FA-405 model in June 2016. Pure has increased customer satisfaction levels as it has scaled the business. Many competitors still cannot offer quick and seamless capacity and controller upgrades between models. Pure Storage's culture and innovation has been able to attract high-quality personnel as it continues to expand across geographies. A new Pure Storage FlashBlade array is scheduled for availability at the end of 2016 for use with object and file applications, which, if delivered, maintains Pure Storage's cadence of vision and thought leadership in the SSA market.

Strengths
  • Pure Storage demonstrates that it understands customer pain points through successful pricing and guarantee programs for controller upgrades, SSD warranties and maintenance pricing.
  • Pure has shown that it can develop new products and has maintained its cadence of gaining mind share in the market by expanding solid-state array use cases.
  • The vendor has gained customer trust by demonstrating it is reliable, stable and easy to work with, and thus enjoys high levels of customer satisfaction.